{"product_id":"thooyamalli-rice-copy","title":"Athur Kitchili Samba","description":"\u003cul class=\"ul1\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003cp class=\"p1\"\u003eAthur Kitchili Samba is a legendary fine-grained white rice variety from Tamil Nadu, famously associated with the Athur region. Historically favoured by royalty for its delicate texture and superior taste, this heirloom grain is a healthy alternative to modern polished rice. It is naturally aged and processed to ensure each grain remains distinct and fluffy after cooking, making it an excellent choice for daily meals and festive feasts alike.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eNelvita Promise:\u003c\/b\u003e 100% Pure \u0026amp; Natural. Traditionally grown and processed without chemical polishing or whitening agents.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eHealth \u0026amp; Nutritional Benefits\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eSustained Energy:\u003c\/b\u003e Provides a steady release of energy, keeping you active and full for longer durations.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eEasy on the Gut:\u003c\/b\u003e Highly digestible and light on the stomach, making it a perfect daily staple for the entire family.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eSkin \u0026amp; Hair Health:\u003c\/b\u003e Rich in minerals that contribute to healthy skin and improve the natural lustre of hair.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eBone Strength:\u003c\/b\u003e Contains essential nutrients that support bone density and overall musculoskeletal health.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eImmune Support:\u003c\/b\u003e Packed with natural antioxidants that help fortify the body’s natural resistance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eCooking Instructions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAthur rice is known for its beautiful, separate grains and subtle aroma:\u003c\/p\u003e\n\u003col class=\"ol1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eRinse:\u003c\/b\u003e Gently wash the rice 2 times to preserve the natural nutrients.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eSoak:\u003c\/b\u003e Soak for \u003cb\u003e30 minutes\u003c\/b\u003e to allow the grains to hydrate for even cooking.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eCook (Pressure Cooker):\u003c\/b\u003e Use a 1:2.5 rice-to-water ratio. Cook for \u003cb\u003e3 whistles\u003c\/b\u003e on a medium flame.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eCook (Open Pot):\u003c\/b\u003e Use a 1:3 ratio. Boil until the grains are soft yet firm, then drain the excess starch.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eServe:\u003c\/b\u003e Its neutral yet rich flavour makes it the ideal partner for South Indian Sambar, spicy Kuzhambu, or even a simple Ghee-dal mash.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eIngredients\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e100% Traditional Athur Kitchili Samba Rice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStorage \u0026amp; Shelf Life\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eBest Before:\u003c\/b\u003e 6 Months from the date of packing.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eStorage:\u003c\/b\u003e Keep in a cool, dry place in an airtight container. Protect from moisture to maintain the grain's integrity and shelf life.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nelvitafoods","offers":[{"title":"Default Title","offer_id":45863380943045,"sku":null,"price":200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7646\/4837\/files\/Athur_copy_Background_Removed.png?v=1772267006","url":"https:\/\/nelvitafoods.com\/products\/thooyamalli-rice-copy","provider":"Nelvitafoods","version":"1.0","type":"link"}