{"product_id":"athur-kitchili-samba-copy","title":"Karuppu Kavuni","description":"\u003cul class=\"ul1\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003cp class=\"p1\"\u003eKaruppu Kavuni is the crown jewel of traditional Indian rice. Once known as \"Forbidden Rice,\" this ancient black rice variety from Tamil Nadu is a powerhouse of nutrition. Its striking deep-purple hue is a natural sign of its high antioxidant content—even surpassing that of blueberries. With a rich, nutty flavour and a chewy texture, it is perfect for traditional desserts (Goundar Payasam), healthy breakfast bowls, or as a powerful nutritional supplement to your daily diet.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eNelvita Promise:\u003c\/b\u003e 100% Pure \u0026amp; Natural. Completely unpolished and raw to retain its intense nutritional profile and natural pigments.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eHealth \u0026amp; Nutritional Benefits\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eAntioxidant Powerhouse:\u003c\/b\u003e Exceptionally high in \u003cb\u003eAnthocyanins\u003c\/b\u003e, the same powerful antioxidants found in super-fruits that help fight cancer and heart disease.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eDiabetes Management:\u003c\/b\u003e Has one of the lowest glycemic indices of all rice varieties, making it excellent for controlling blood sugar levels.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eNatural Detoxifier:\u003c\/b\u003e Helps the liver eliminate harmful toxins from the body and supports kidney health.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eWeight Wellness:\u003c\/b\u003e Extremely high in fibre, which promotes a feeling of fullness and aids in healthy weight loss.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eHeart Health:\u003c\/b\u003e Helps in lowering bad cholesterol (LDL) and maintaining healthy blood pressure levels.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eCooking Instructions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBecause Karuppu Kavuni is a thick, unpolished grain, it requires proper soaking to unlock its benefits:\u003c\/p\u003e\n\u003col class=\"ol1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eSoak:\u003c\/b\u003e Rinse and soak the rice for \u003cb\u003eat least 8–12 hours\u003c\/b\u003e (overnight is best). \u003cb\u003eNote:\u003c\/b\u003e Do not throw away the soaking water; it contains the powerful purple antioxidants! Use it for cooking.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eCook (Pressure Cooker):\u003c\/b\u003e Use a 1:3 or 1:4 rice-to-water ratio. Cook for \u003cb\u003e6–8 whistles\u003c\/b\u003e on a medium flame.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eTexture:\u003c\/b\u003e The cooked grain will have a slight \"pop\" or chewiness, which is its natural characteristic.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eServe:\u003c\/b\u003e Delicious as a sweet porridge (with jaggery and coconut milk) or mixed with white rice for a nutritional boost in daily meals.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eIngredients\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e100% Traditional Karuppu Kavuni (Black Rice).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStorage \u0026amp; Shelf Life\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eBest Before:\u003c\/b\u003e 6 Months from the date of packing.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eStorage:\u003c\/b\u003e Store in a cool, dry place in an airtight container. Keep away from direct sunlight to preserve the natural anthocyanin pigments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nelvitafoods","offers":[{"title":"Default Title","offer_id":45863384219845,"sku":null,"price":235.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7646\/4837\/files\/Karuppu_copy_Background_Removed.png?v=1772265145","url":"https:\/\/nelvitafoods.com\/products\/athur-kitchili-samba-copy","provider":"Nelvitafoods","version":"1.0","type":"link"}