{"title":"Traditional Rice","description":null,"products":[{"product_id":"food-and-beverage-example-product-1","title":"Mapillai Samba | Traditional Red Rice","description":"\u003cul data-path-to-node=\"14\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eProduct Overview\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMapillai Samba, famously known as \"Bridegroom Rice,\" is a heritage red rice variety from the heart of Tamil Nadu. Naturally rich in \u003cb\u003eIron and Zinc\u003c\/b\u003e, it is a robust alternative to white rice, perfect for your daily meals, biryanis, or traditional porridge.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eNelvita Promise:\u003c\/b\u003e 100% Pure \u0026amp; Natural. No preservatives, additives, or artificial flavouring.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHealth \u0026amp; Nutritional Benefits\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eImmunity \u0026amp; Strength: Known traditionally to boost physical stamina and strengthen the immune system.\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eEnhanced Vitality:\u003c\/b\u003e Supports healthy oxygen levels in the blood.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eDigestive Wellness:\u003c\/b\u003e High fibre content aids digestion and promotes a healthy gut.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eHeart \u0026amp; Metabolic Health:\u003c\/b\u003e Assists in managing cholesterol levels and regulating blood sugar (low glycemic index).\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eRich in Antioxidants:\u003c\/b\u003e Helps protect the body against cellular damage.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCooking Instructions\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo enjoy the best texture and nutritional value, follow these steps:\u003c\/p\u003e\n\u003col class=\"ol1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eSoak:\u003c\/b\u003e Rinse and soak the rice overnight (6-8 hours).\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eCook:\u003c\/b\u003e Pressure cook for \u003cb\u003e10-12 whistles\u003c\/b\u003e on a medium flame using a 1:3 rice-to-water ratio.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eServe:\u003c\/b\u003e Best enjoyed hot with sambar, dal, or any traditional Indian curry.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eIngredients\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e100% Traditional Mapillai Samba Rice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eStorage \u0026amp; Shelf Life\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eBest Before:\u003c\/b\u003e 6 Months from the date of packing.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cstrong\u003eStorage\u003c\/strong\u003e: Store in a cool, dry place in an airtight container to maintain freshness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nelvitafoods","offers":[{"title":"Default Title","offer_id":45856655638725,"sku":null,"price":350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7646\/4837\/files\/Gemini_Generated_Image_e9nsane9nsane9ns.png?v=1771581173"},{"product_id":"mapillai-samba-traditional-red-rice-copy","title":"Seeraga Samba","description":"\u003cul data-path-to-node=\"14\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003eSeeraga Samba is the \"Prince of Rice\" in Tamil Nadu. Named for its resemblance to \u003cb\u003eCumin seeds (Seeragam)\u003c\/b\u003e, this fine-grained, aromatic white rice is the heart of the legendary Dindigul and Ambur Biryanis. Unlike long-grain Basmati, Seeraga Samba is prized for its ability to absorb rich flavours while maintaining its distinct shape and non-sticky texture.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eNelvita Promise:\u003c\/b\u003e 100% Pure \u0026amp; Natural. No polishing agents, artificial aromas, or preservatives.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHealth \u0026amp; Nutritional Benefits\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li3\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eEasy Digestion:\u003c\/b\u003e A light grain that is gentle on the stomach and easy to digest, making it suitable for all ages.\u003c\/li\u003e\n\u003cli class=\"li3\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eSelenium-Rich:\u003c\/b\u003e Contains natural selenium, which helps in preventing the risk of certain cancers and supports a healthy heart.\u003c\/li\u003e\n\u003cli class=\"li3\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eEnergy Booster:\u003c\/b\u003e A great source of complex carbohydrates that provide a steady release of energy throughout the day.\u003c\/li\u003e\n\u003cli class=\"li3\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eAntioxidant Properties:\u003c\/b\u003e Packed with phytonutrients that help fight inflammation and protect the body’s cells.\u003c\/li\u003e\n\u003cli class=\"li3\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eHigh Fibre:\u003c\/b\u003e Though a white rice variety, its traditional processing retains more fibre than polished table rice, supporting gut health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p4\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCooking Instructions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eTo achieve the perfect fluffy texture and unlock the natural aroma:\u003c\/p\u003e\n\u003col class=\"ol1\"\u003e\n\u003cli class=\"li3\"\u003e\n\u003cb\u003eRinse:\u003c\/b\u003e Gently wash the rice 2-3 times until the water runs clear.\u003c\/li\u003e\n\u003cli class=\"li3\"\u003e\n\u003cb\u003eSoak:\u003c\/b\u003e Soak for \u003cb\u003e20–30 minutes\u003c\/b\u003e (do not over-soak, as the grains are delicate).\u003c\/li\u003e\n\u003cli class=\"li3\"\u003e\n\u003cb\u003eCook (Open Pot):\u003c\/b\u003e Use a 1:2 rice-to-water ratio. Bring to a boil, then simmer until water is absorbed.\u003c\/li\u003e\n\u003cli class=\"li3\"\u003e\n\u003cb\u003eCook (Pressure Cooker):\u003c\/b\u003e Use a 1:1.5 rice-to-water ratio and cook for \u003cb\u003e2 whistles\u003c\/b\u003e on a medium flame.\u003c\/li\u003e\n\u003cli class=\"li3\"\u003e\n\u003cb\u003eRest:\u003c\/b\u003e Allow the rice to rest for 5 minutes before fluffing with a fork.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"p4\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eIngredients\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li3\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e100% Traditional Seeraga Samba Rice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p4\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eStorage \u0026amp; Shelf Life\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li3\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eBest Before:\u003c\/b\u003e 6 Months from the date of packing.\u003c\/li\u003e\n\u003cli class=\"li3\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eStorage:\u003c\/b\u003e Store in a cool, dry place in an airtight container. Keep away from moisture to preserve its natural fragrance.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nelvitafoods","offers":[{"title":"Default Title","offer_id":45863321272517,"sku":null,"price":450.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7646\/4837\/files\/Seeraga_copy_Background_Removed.png?v=1772267925"},{"product_id":"seeraga-samba-copy","title":"Poongar Rice","description":"\u003cul class=\"ul1\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003cp class=\"p1\"\u003ePoongar is a precious traditional red rice variety, often called \"Women’s Rice\" in Tamil Nadu. Cultivated by our farmers in the fertile Cauvery delta, this unpolished grain is celebrated for supporting women through various life stages. With its slightly nutty flavour and soft texture, it is an excellent choice for daily meals, idli batter, or nutritious porridges.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eNelvita Promise:\u003c\/b\u003e 100% Pure \u0026amp; Natural. Hand-picked and traditionally processed with no additives or artificial colouring.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eHealth \u0026amp; Nutritional Benefits\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eHormonal Balance:\u003c\/b\u003e Traditionally consumed to help regulate hormonal health and ease menstrual discomfort.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eMaternal Wellness:\u003c\/b\u003e Highly recommended for expectant and lactating mothers to improve strength and nutritional intake.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eRich in Minerals:\u003c\/b\u003e Naturally high in \u003cb\u003eIron, Magnesium, and Zinc\u003c\/b\u003e, which are essential for maintaining healthy haemoglobin levels.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eWeight Management:\u003c\/b\u003e The high fibre content provides a feeling of fullness for longer, aiding in healthy weight maintenance.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eDiabetes-Friendly:\u003c\/b\u003e Has a lower glycemic index compared to white rice, helping to manage blood sugar levels effectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eCooking Instructions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePoongar rice has a soft, pleasing texture when cooked correctly:\u003c\/p\u003e\n\u003col class=\"ol1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eSoak:\u003c\/b\u003e Rinse and soak the rice for \u003cb\u003e3–4 hours\u003c\/b\u003e (or overnight for a softer consistency).\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eCook (Pressure Cooker):\u003c\/b\u003e Use a 1:3 rice-to-water ratio. Cook for \u003cb\u003e4–5 whistles\u003c\/b\u003e on a medium flame.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eAlternative (Batter):\u003c\/b\u003e If using for Idli\/Dosa, soak Poongar rice with urad dal to create a fermented batter that is incredibly nutritious.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eServe:\u003c\/b\u003e Ideal when served with traditional vegetable sambar, rasam, or curd.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eIngredients\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e100% Traditional Poongar Red Rice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStorage \u0026amp; Shelf Life\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eBest Before:\u003c\/b\u003e 6 Months from the date of packing.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eStorage:\u003c\/b\u003e Store in a cool, dry place in an airtight container. Since it is an unpolished red rice, keeping it away from heat ensures it stays fresh and nutrient-dense.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nelvitafoods","offers":[{"title":"Default Title","offer_id":45863340245189,"sku":null,"price":210.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7646\/4837\/files\/poongar_copy.png?v=1771581189"},{"product_id":"poongar-rice-copy","title":"Thooyamalli Rice","description":"\u003cul class=\"ul1\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003cp class=\"p1\"\u003eThooyamalli is an ancient white rice variety from Tamil Nadu, cherished for its striking resemblance to jasmine buds. Historically known for its natural resilience in the fields, this grain is a favourite among health-conscious families who prefer the taste of white rice but want the nutritional benefits of a traditional variety. It is aged to perfection, ensuring every grain is fluffy, non-sticky, and easy to digest.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eNelvita Promise:\u003c\/b\u003e 100% Pure \u0026amp; Natural. Traditionally aged and processed without chemical polishing or whitening agents.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eHealth \u0026amp; Nutritional Benefits\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eEasy Digestion:\u003c\/b\u003e Known for being incredibly light on the stomach, making it an ideal choice for children and the elderly.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eImmune Support:\u003c\/b\u003e Rich in natural antioxidants that help strengthen the body’s internal defence system.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eNerve Health:\u003c\/b\u003e Traditionally believed to help in strengthening the nervous system and improving cognitive function.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eDiabetes Management:\u003c\/b\u003e Despite being a white rice, it has a lower glycemic index than modern processed rice, helping to prevent sudden blood sugar spikes.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eAnti-Ageing Properties:\u003c\/b\u003e Packed with essential minerals that support healthy skin and delay the signs of internal ageing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eCooking Instructions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThooyamalli cooks beautifully into separate, pearly grains:\u003c\/p\u003e\n\u003col class=\"ol1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eRinse:\u003c\/b\u003e Wash the rice gently 2 times to retain its natural nutrients.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eSoak:\u003c\/b\u003e Soak for \u003cb\u003e20–30 minutes\u003c\/b\u003e before cooking to ensure even expansion.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eCook (Pressure Cooker):\u003c\/b\u003e Use a 1:2.5 rice-to-water ratio. Cook for \u003cb\u003e3 whistles\u003c\/b\u003e on a medium flame.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eCook (Open Pot):\u003c\/b\u003e Use a 1:3 ratio. Cook until the grains are tender but firm, then drain the excess water.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eServe:\u003c\/b\u003e Its mild, nutty flavour makes it the perfect companion for South Indian Sambar, Kara Kuzhambu, or simple Rasam.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eIngredients\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e100% Traditional Thooyamalli Rice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStorage \u0026amp; Shelf Life\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eBest Before:\u003c\/b\u003e 6 Months from the date of packing.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eStorage:\u003c\/b\u003e Store in a cool, dry, and dark place. Use an airtight container to protect the delicate grains from moisture and kitchen odours.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nelvitafoods","offers":[{"title":"Default Title","offer_id":45863345651909,"sku":null,"price":200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7646\/4837\/files\/Thooyamali_copy_Background_Removed.png?v=1772267506"},{"product_id":"thooyamalli-rice-copy","title":"Athur Kitchili Samba","description":"\u003cul class=\"ul1\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003cp class=\"p1\"\u003eAthur Kitchili Samba is a legendary fine-grained white rice variety from Tamil Nadu, famously associated with the Athur region. Historically favoured by royalty for its delicate texture and superior taste, this heirloom grain is a healthy alternative to modern polished rice. It is naturally aged and processed to ensure each grain remains distinct and fluffy after cooking, making it an excellent choice for daily meals and festive feasts alike.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eNelvita Promise:\u003c\/b\u003e 100% Pure \u0026amp; Natural. Traditionally grown and processed without chemical polishing or whitening agents.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eHealth \u0026amp; Nutritional Benefits\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eSustained Energy:\u003c\/b\u003e Provides a steady release of energy, keeping you active and full for longer durations.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eEasy on the Gut:\u003c\/b\u003e Highly digestible and light on the stomach, making it a perfect daily staple for the entire family.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eSkin \u0026amp; Hair Health:\u003c\/b\u003e Rich in minerals that contribute to healthy skin and improve the natural lustre of hair.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eBone Strength:\u003c\/b\u003e Contains essential nutrients that support bone density and overall musculoskeletal health.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eImmune Support:\u003c\/b\u003e Packed with natural antioxidants that help fortify the body’s natural resistance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eCooking Instructions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAthur rice is known for its beautiful, separate grains and subtle aroma:\u003c\/p\u003e\n\u003col class=\"ol1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eRinse:\u003c\/b\u003e Gently wash the rice 2 times to preserve the natural nutrients.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eSoak:\u003c\/b\u003e Soak for \u003cb\u003e30 minutes\u003c\/b\u003e to allow the grains to hydrate for even cooking.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eCook (Pressure Cooker):\u003c\/b\u003e Use a 1:2.5 rice-to-water ratio. Cook for \u003cb\u003e3 whistles\u003c\/b\u003e on a medium flame.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eCook (Open Pot):\u003c\/b\u003e Use a 1:3 ratio. Boil until the grains are soft yet firm, then drain the excess starch.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eServe:\u003c\/b\u003e Its neutral yet rich flavour makes it the ideal partner for South Indian Sambar, spicy Kuzhambu, or even a simple Ghee-dal mash.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eIngredients\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e100% Traditional Athur Kitchili Samba Rice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStorage \u0026amp; Shelf Life\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eBest Before:\u003c\/b\u003e 6 Months from the date of packing.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eStorage:\u003c\/b\u003e Keep in a cool, dry place in an airtight container. Protect from moisture to maintain the grain's integrity and shelf life.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nelvitafoods","offers":[{"title":"Default Title","offer_id":45863380943045,"sku":null,"price":200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7646\/4837\/files\/Athur_copy_Background_Removed.png?v=1772267006"},{"product_id":"athur-kitchili-samba-copy","title":"Karuppu Kavuni","description":"\u003cul class=\"ul1\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003cp class=\"p1\"\u003eKaruppu Kavuni is the crown jewel of traditional Indian rice. Once known as \"Forbidden Rice,\" this ancient black rice variety from Tamil Nadu is a powerhouse of nutrition. Its striking deep-purple hue is a natural sign of its high antioxidant content—even surpassing that of blueberries. With a rich, nutty flavour and a chewy texture, it is perfect for traditional desserts (Goundar Payasam), healthy breakfast bowls, or as a powerful nutritional supplement to your daily diet.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eNelvita Promise:\u003c\/b\u003e 100% Pure \u0026amp; Natural. Completely unpolished and raw to retain its intense nutritional profile and natural pigments.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eHealth \u0026amp; Nutritional Benefits\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eAntioxidant Powerhouse:\u003c\/b\u003e Exceptionally high in \u003cb\u003eAnthocyanins\u003c\/b\u003e, the same powerful antioxidants found in super-fruits that help fight cancer and heart disease.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eDiabetes Management:\u003c\/b\u003e Has one of the lowest glycemic indices of all rice varieties, making it excellent for controlling blood sugar levels.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eNatural Detoxifier:\u003c\/b\u003e Helps the liver eliminate harmful toxins from the body and supports kidney health.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eWeight Wellness:\u003c\/b\u003e Extremely high in fibre, which promotes a feeling of fullness and aids in healthy weight loss.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eHeart Health:\u003c\/b\u003e Helps in lowering bad cholesterol (LDL) and maintaining healthy blood pressure levels.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eCooking Instructions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBecause Karuppu Kavuni is a thick, unpolished grain, it requires proper soaking to unlock its benefits:\u003c\/p\u003e\n\u003col class=\"ol1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eSoak:\u003c\/b\u003e Rinse and soak the rice for \u003cb\u003eat least 8–12 hours\u003c\/b\u003e (overnight is best). \u003cb\u003eNote:\u003c\/b\u003e Do not throw away the soaking water; it contains the powerful purple antioxidants! Use it for cooking.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eCook (Pressure Cooker):\u003c\/b\u003e Use a 1:3 or 1:4 rice-to-water ratio. Cook for \u003cb\u003e6–8 whistles\u003c\/b\u003e on a medium flame.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eTexture:\u003c\/b\u003e The cooked grain will have a slight \"pop\" or chewiness, which is its natural characteristic.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eServe:\u003c\/b\u003e Delicious as a sweet porridge (with jaggery and coconut milk) or mixed with white rice for a nutritional boost in daily meals.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eIngredients\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e100% Traditional Karuppu Kavuni (Black Rice).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStorage \u0026amp; Shelf Life\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eBest Before:\u003c\/b\u003e 6 Months from the date of packing.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eStorage:\u003c\/b\u003e Store in a cool, dry place in an airtight container. Keep away from direct sunlight to preserve the natural anthocyanin pigments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nelvitafoods","offers":[{"title":"Default Title","offer_id":45863384219845,"sku":null,"price":235.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7646\/4837\/files\/Karuppu_copy_Background_Removed.png?v=1772265145"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7646\/4837\/collections\/Thooyamali_copy_854b6959-2e90-414f-a66d-c7381899c568.png?v=1772217904","url":"https:\/\/nelvitafoods.com\/collections\/our-products-copy.oembed","provider":"Nelvitafoods","version":"1.0","type":"link"}